Twitter wants you to follow 'interests', instead of just people
Twitter just unveiled yet another experiment it's hoping will help make its service a more welcoming place: the ability to follow topics the same way you might follow individual accounts.
The company has discussed some version of this idea for more than a year, but the latest iteration of the concept, aka "dedicated interest experiences," would insert the new topic-based tweets in your main timeline, rather than the app's Explore tab.
Twitter could prompt you to follow a specific topic and then pull in a selection of relevant tweets around that topic, regardless of whether you follow those accounts individually. Conversely, you could also opt to mute specific topics. Read more...More about Twitter, Kayvon Bekpour, Twitter Feed, Tech, and Big Tech Companies