Know Your Customer Marketing Workshop

This interactive workshop is perfect for early-growth businesses, ideally with some experience of dealing with customers. Whether you need to improve your Marketing plan to help secure funding or simply hone your business plan so you and your team can get more focused, this workshop will help you see Marketing less as a cost to your business and more as an investment for growth.


The workshop will look at how you can use Marketing to drive your overall strategy. Focusing on the big 4 questions - WHY, WHO, WHAT and HOW – we’ll explore ways in which you can challenge your own plans and

Understand what customers actually need from you
Understand how to use Marketing to communicate how you help
Measure your efforts to ensure you are making the impact you want

Karyn Bright ( has over 25 years’ experience leading Marketing & Communications teams, predominantly in the technology sector. Alongside a variety of smaller businesses, she’s worked for some of the world’s biggest corporates including the global leader in business analytics, SAS Institute and the Russian energy giant, Gazprom. Most recently she was Group Marketing Director for GBG

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