The Social Dilemma: a wake-up call for a world drunk on dopamine?

The Social Dilemma: a wake-up call for a world drunk on dopamine?

John Naughton 19/09/2020

The new Netflix docudrama is a valiant if flawed attempt to address our complacency about surveillance capitalism

Spool forward a couple of centuries. A small group of social historians drawn from the survivors of climate catastrophe are picking through the documentary records of what we are currently pleased to call our civilisation, and they come across a couple of old movies. When they’ve managed to find a device on which they can view them, it dawns on them that these two films might provide an insight into a great puzzle: how and why did the prosperous, apparently peaceful societies of the early 21st century implode?

The two movies are The Social Network, which tells the story of how a po-faced Harvard dropout named Mark Zuckerberg created a powerful and highly profitable company; and The Social Dilemma, which is about how the business model of this company – as ruthlessly deployed by its po-faced founder – turned out to be an existential threat to the democracy that 21st-century humans once enjoyed.

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